the Principles of iMarketing

The main aim of our blog is studying and discussing the successful and unsuccessful tactics of the companies, good commanders and powerful IT squads in marketing war of IT sector.

Let’s start blogging with introducing Apple-birth iMarketing, a new phonemenon, discussinon topic of today and tomorrow’s marketing students, lesson of today’s and tomorrow’s MBA classes. iMarketing can be identified as the ‘Marketing Principles of Apple’

In our first blogging, we will study main principles of iMarketing. iMarketing is a new phonemenon made a present of Apple to the marketing world.. Apple’s marketing strategy will be discussion point, thesis subject, research papers by many peers of the future and, like today there is few that will identify it unsuccessfuli many ,identify it overwhelming.

So what is iMarketing which is identified as the signature of success?

- According to iMarketing, consumers buy what they see and like on others and what the others have. For example, although listening the music is just a “listening” activity for the people, listening music by white headphones means the membership to the club. To be member of white-headphone-wearing club, people buy iPod. This case show how people buy what they see on others.
- Let your consumers sell your goods to your consumers. Reach the target market via your acquired consumers. iMarketing is the power of selling to your consumers thanks to your your consumers. The best marketing is from the customers’s mouth to the others’ ears
- iMarketing is denying that the first comer of the market always dominate it. Apple is not first in PC market, have not invented PC or laptop, have not invented first Walkman or MP3. But it did these products more attaractive for the consumers. iPod did not give the best sound quality, but thaks to ‘halo effect’, consumers believe it is the best quality. According to iMarketing, becoming first comer to the market is not crucial, the important one is introducing the good to the consumers in a smart, simple, classy and charming way.
- Let your consumers help you. iMarketing is understanding and analyzing the messages received from the consumers. Apple, in both iPod and iPhone case, has understood the messages received from early adopters well and responded in right way and right time. Thanks to the messages from early adopters, while Apple was selling nearly 200.000 iPods in a quater in 2001, this number reached millions today. Again, Apple that received messages from iPhone users analyzed well, and improved iPhone 3G S in WWDC 2009. This time the respond of Apple was “speed”
- iMarketing is observing the environment in the right way and construct social communities suitable to messages received from observation. For example, white headphones wearing community is the best example of contructing social communities. Again Apple use AppStore as a community constructer and “App-vertising” via this channel. Today billions of downloads from AppStore is not a surprise, because it a community of people who downloading.

In this essay we have studied the main principles of iMarketing. To understand one of the biggest marketing success of the marketing history, we will continue blogging about iMarketing which it is imppossible to study comprehensively in a few paragraphs.